Listen Live to Brian Smith and Pam Landry from the WOW Toyota Studios in Wallingford CT!




We Will, We Will, WOW You!

Welcome to the Toyota of Wallingford WOW Radio, located inside the Wallingford, CT, dealership. We are streaming the '60s, '70s, and '80s live from our studio.






Meet Your WOW Radio Team

Not only are we passionate about new Toyota cars, trucks, and SUVs, but we are also passionate about music. Born out of a passion for radio along with a strong desire to give back, Owner and President of Wow Toyota of Wallingford Steve Zion, through a series of community interactions and collaborations assembled a team of long standing radio, technical and community professionals in a collaborative effort to bring the highest and best broadcasting experience along with a visionary approach, to promoting all aspects of the community in order to both entertain and inform the public. As a longtime, innovative entrepreneur and business owner, Steve understands the importance of combining grass roots efforts, personalized service and cultivating long term relationships to build a successful business with longevity, integrity, and a family environment.

We have 2 local radio celebrities working on-air: Brian Smith(formerly of Smith and Barber in the Morning) and Pam Landry(formerly of Landry's Luncheonette)


WOW RADIO - Brian Smith

Brian Smith

We are honored to have local radio celebrity Brian Smith join the WOW Radio Studio team. Brian Smith previously worked on air as part of the Smith and Barber Morning Show heard weekday mornings from 6a-10a on WPLR FM from March 1985 to January 2003. The program was a huge success and received several awards and accolades. Brian also serves on several community organizations and boards as well as emcees events all over the state. Other credits include working in the New York news market on both Television and Radio.

Pam Landry

We are pleased to announce that Pam Landry, formerly of Landry Lunchonnette, has joined the WOW Radio Team! She is a veteran radio broadcaster and was previously appointed operations manager at Quinnipiac University’s radio station AM 1220 WQUN. She also worked on and off at WQUN since 2009.

She also worked as a correspondent for the New Haven Register, an editor at, a music director at WPLR-FM in New Haven, and in positions at radio stations in the Connecticut and New York area. Landry has also done voiceover work for the VH1 Radio Network and narrated the audiobook “Honest Money” by Douglas Gnazzo.

WOW RADIO - Pam Landry

Let's Not Forget Our Precious Pup Sarah Lee!

Meet Sarah Lee. Our “unofficial” mascot and most important curator of classic tunes keeps the music "pupping." This fluffy pooch is the heart and soul of the operation and doesn't hound around when it comes to our music selection. Some of Sarah Lee’s favorite tunes include:

  • Hound Dog - Elvis Presley
  • Who Let the Dogs Out - Baha Men
  • Giving the Dog a Bone - AC/DC
  • Animal - Def Lepard
  • Puppy Love - Donny Osmond

Be sure to say hi if you see her roaming the showroom, and be sure to "Give the Dog a Bone," and you'll be fast friends!

WOW RADIO - Brian On Air

Listen to the Music on WOW Radio in Wallingford, CT!

Currently, we are an online streaming internet radio studio inside the Toyota of Wallingford dealership in Wallingford, CT. In the future, we hope to be a full-fledged FM radio station broadcasting station on 102.1-FM at the dealership on Route 5 within the next several months once FCC approval is achieved.

The effort, which will be audible throughout New Haven County and down to Stamford and available online and with an app, awaits final Federal Communications Commission approval. Landry said that the station already has a transmitter that has been tested, meaning that FCC approval could come at any time.

Stream online today, and let our musical collection from the 1960s, 1970s, and 1980s "WOW" your day