What is Live Market Pricing?


We understand that your time is more valuable than ever and that most people dislike haggling. At Toyota of Wallingford in Wallingford, CT, we believe in giving our customers a competitive price from the start, along with a great buying experience before and after the sale. We have eliminated the haggling with our live market pricing on all of our pre-owned vehicles. All of our used inventory has passed a rigorous 160-point inspection and comes backed with a minimum 60-day 3000-mile warranty. We spend an average of $1,200 per vehicle on reconditioning.

This ensures our customers can buy with confidence and have peace of mind for many miles to come. Customer satisfaction, repeat business, and customer referrals help us keep our advertising costs down and, in return, pass the savings on to you. We hope you understand our honest approach to doing business and will join our growing family of satisfied owners.

Come Discover the Toyota of Wallingford Difference,
Where the WOW-Factor is High!

Before you purchase any pre-owned vehicle from Toyota of Wallingford, you can buy with confidence. We promise to provide you with the following:

  1.  Carfax history report
  2.  Copy of the Reconditioning report showing work we performed on the vehicle
  3.  NADA and/or Kelly Blue Book Retail Value
  4.  Live Market Analysis (showing our vehicle compared to similar vehicles in the area)

Live Market Pricing provides realistic competitive prices on all our pre-owned vehicles all the time. This allows us to price our cars fairly within our market while passing on the saving to you. A great car, at a great value, at a great price, at a great dealership!

Technology Meets Common Sense

Pre-Owned Live Market Pricing is achieved by polling over 20,000 pre-owned websites every hour to ensure that every single customer receives real-time value pricing on every pre-owned vehicle we sell. Customers search the internet for the most competitive, best-value prices, and that’s what we provide every day.

We Don’t Play Pricing Games

We do not artificially inflate our pre-owned prices in the hopes of winning a “negotiating” contest with our customers. A car purchase shouldn’t be a battle, we combine honest pricing with old-school customer service. Technology is the right way to the right price.

You’ll Save Time and Money

This isn’t one of those “only for the dealership” programs, we’d be happy to show you if you think our price isn’t up to par. For a complimentary “Live Market View” on any pre-owned vehicle in stock, just ask your sales consultant.


View New Inventory
View Pre-Owned Inventory
View CPO Inventory