New Toyota 4Runner Prepares for Festival Season

As you've probably noticed on our blog, most debuts of new Toyota models occur at big name auto shows like those in New York, Geneva, or Seoul. Leave it to the auto brand to take the road less driven with the upcoming reveal of the new 4Runner SUV. Toyota is changing their tune to deliver its first-ever public unveiling at a major music festival.

The 2013 Stagecoach Country Music Festival taking place this weekend in Indio, California, will play host to the 4Runner's debut. The SUV will have quite the welcoming to the 2014 lineup on Toyota's exclusive stage on Saturday, April 27th, with the help of SiriusXM radio personality, Buzz Brainard, and country superstar, Dierks Bentley.

Toyota's participation in the festival doesn't stop after the SUV's veil is pulled-- the presenting sponsor will remain involved in the festival for all three days through their special fan experience gathering onsite.

Titled "Toyota World of Wonders," the vintage circus-themed celebration will offer a whimsical atmosphere for festival goers to escape off to. The imaginative oasis includes activities like the Camry Claw, which is a quirky twist off the arcade classic; players drop the claw through the sedan's sunroof to capture prizes. There's also a photo booth, a mobile charging station, and a Cooling Zone, complete with refreshing misters, making Toyota's special sanctuary both fun and functional.

Though California is quite the trip from Wallingford, CT, we anticipate that this is just the start of Toyota's shift to reveals and innovative involvement with music festivals.

Are you planning on attending any music festivals this summer? Leave us a comment below with your plans, we'd love to hear what our readers have in store for the warm weather months!

And if you're looking for comfortable, reliable, and fuel-efficient vehicle options to get to your summer concerts, Toyota of Wallingford is the place for your music festival transportation needs. Whether it's checking out our new inventory, or just stopping by our service center for a tune-up before a big road trip, we have you covered!

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