Clint Bowyer Customizes Toyota Prius for SEMA Show

The Prius in and of itself is a tremendously innovative auto. But, for the 2012 Specialty Equipment Market Association (SEMA) show in Las Vegas, the Prius will be even more revolutionary.

As auto enthusiasts likely know, the annual SEMA show is a chance for automakers to present their latest vehicle creations with aftermarket flair. And for this year's, Toyota has hired on famous NASCAR and NHRA drivers to customize a few select new Toyota models including the Camry, Tundra and aforementioned Prius for the Toyota Dream Build Challenge.

For the "Tekked-Out Prius," Toyota has employed Clint Bowyer and RKM Performance company to give it some exceptional technological flair. For instance, the one-of-a-kind Toyota hybrid model will present with a 17-inch, Windows 7 equipped, 17-inch custom touch-screen computer, two ASUS 12-inch tablets in the back seats, 45 feet of fiber optic lighting, a 16-speaker JBL audio system and a side-view camera system in lieu of regular side mirrors.

And in addition to just the technological upgrades, RKM Performance has also clad the "Tekked-Out Prius" in smooth leather and suede upholstery, German carpeting and contrasting electric blue stitching.

And did we mention, that the winner of the Toyota Racing Dream contest will receive 50,000-dollars to bestow upon his/her favorite charity? So for that, Toyota of Wallingford would like to wish Clint Bowyer and his "Tekked-Out Prius" the best of luck.

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Categories: New Inventory, News, Technology


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