Models including the 2012 Toyota Camry and Prius helped Toyota earn the number one spot in regards to Customer Brand Loyalty at KBB.com. Is it because Toyota cars are known for their safety? Maybe it is because Toyota cars are some of the longest lasting vehicles on the road today. Whatever the reason(s) are, it does not not come as a big surprise to the people at Toyota Of Wallingford.
KBB primarily did their research on customers in the 'shopping phase' - and included data from trade-in, private party searches, along with new car pages on their website. Akshay Anand, market web analyst for KBB.com, added, "Toyota has done a laudable job overcoming ? issues, introducing programs such as 'Toyota Care,' while getting its supply back online. The redesign of its flagship, the 2012 Toyota Camry, also helped drive interest to the brand and retain owners. All in all, there are positive trends for automakers. Traditional leaders like Toyota are leaving the problems in the past and looking toward bright futures?"1
Reviewing sites like KBB.com is a great idea before visiting Toyota of Wallingford in Wallingford, CT. This way, you are better prepared to ask questions you might have! The friendly staff at Toyota of Wallingford will work with you to find the right car, truck, or SUV that fits your budget. Feel free to comment on this post below, or call us at 800-952-0950 during normal business hours to speak to a staff member. We look forward to serving you!
Source: 1http://www.prnewswire.com/news-releases/toyota-redeems-no-1-spot-for-brand-loyalty-on-kbbcom-for-first-time-since-q3-2010-137552608.html
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