We know, we know, the name "Fun-Vii" sounds like the name of the latest Nintendo gaming system or Android-powered device. But that's exactly what Toyota is going for here. They want it to appeal to today's tech-hungry youth in as many ways as possible. The concept vehicle was recently unveiled at the 2011 Tokyo Motor Show, and if Toyota Of Wallingford had to describe it in one word, it would be dynamic.

The vehicle's exterior and interior are always changing and able to be customized to the driver's taste or mood on the fly. Inside, the driver can adjust the lighting by choosing from a wide variety of colors and brightness settings to give it the atmosphere that is most appealing to them. Meanwhile, even the exterior can be made to reflect the driver's taste through a new project that Toyota developed with the Copenhagen Institute of Interaction Design.

Known as "Windows to the World," the Toyota Fun-Vii features an incredibly detailed LCD panel in place of a typical paint job. This display can be customized with patterns, wallpapers, and images to reflect the owner's personal taste.

These elements work to make the Toyota Fun-Vii more than just a futuristic-looking ride, though; they turn it into something that's more of a reflection of a person's taste than any online profile or tech-gadget ever could. "A car must appeal to our emotions," explains Toyota president, Akio Toyoda. "If it's not fun, it's not a car."¹

Of course, this is also the attitude towards the development of every new Toyota model that Toyota Of Wallingford carries at 859 North Colony Rd. Wallingford, CT, so it honestly doesn't surprise us that a vehicle like the Fun-Vii would be the next step in the company's evolution. Still, if you'd like to learn more about the Japanese automaker's current offerings, we invite you to contact us today.

Source: ¹http://www.forbes.com/sites/mobiledia/2011/11/30/toyota-develops-touch-screen-car-doors/