Despite millions of recalls globally due to some media-hyped widespread panic, Toyota still came out on top of the sales charts. In Japan alone, Toyota sales were up 50% during the month of April.

Toyota dealerships in the United States like Toyota of Wallingford, located at 859 North Colony Rd., ran 0% financing specials, along with dozens of other dealer and company approved incentives to bring customers onto lots.

That plan seems to have paid off - along with decades of car buyers trusting the reliability and durability of Toyota vehicles.

The Japanese auto maker sold 113,644 vehicles in the month, compared with 75,777 units a year ago as the industry grappled with the effects of the global economic downturn, according to the Japan Automobile Dealers Association.

If that number isn't impressive enough, Toyota's Japan figures do not include sales of subsidiaries like Hino and Daihatsu Motors.

"The data offered further evidence that Toyota's recall incident caused little impact at home," said Ryoichi Saito, senior auto analyst at Mizuho Investors Securities.

"Because of Toyota's vast hybrid lineup, the company is probably among the biggest beneficiaries of the government's programs," analyst Saito said.
Another explanation for Toyota's rise in sales back home was how they significantly benefited from government stimulus programs, included tax incentives for Japanese motorists to buy new cars. This was comparable to the Cash for Clunkers program here in the States, as well as tax breaks hybrid car buyers receive.

Aside from Japan, Toyota vehicle continue to ride the roads of America with as much confidence as ever - so be sure to check out all the new Highlander's, Corolla's and Avalon's available at Toyota of Wallingford.